Tallest Building on the Internet

ClientMitsubishi Electric

RoleArt Director, Concept

Mitsubishi Electric needed a lead-generating website that put their game-changing building solutions top of mind for commercial developers. So we built them the internet’s tallest building, a stand-out, informative, bottom-up scrolling site that promoted their products in a way that had never been done.

AwardsDrum Award for Best WebsiteWebby HonoreeCommArts FeatureGlobal Ace Award

Mitsubishi Electric – Tallest Building on the Internet

Mitsubishi Electric – Tallest Building on the Internet

Mitsubishi Electric – Tallest Building on the Internet

Mitsubishi Electric – Tallest Building on the Internet

Mitsubishi Electric – Tallest Building on the Internet

Mitsubishi Electric – Tallest Building on the Internet

Mitsubishi Electric – Tallest Building on the Internet

Mitsubishi Electric – Tallest Building on the Internet

Mitsubishi Electric – Tallest Building on the Internet

Mitsubishi Electric – Tallest Building on the Internet

To bring the idea into the real world, we commissioned a LEGO architect to build a physical version of the tower, brick by brick. It toured trade shows as a literal, standing proof of concept of the idea.

Mitsubishi Electric – Tallest Building on the Internet

Mitsubishi Electric – Tallest Building on the Internet

Mitsubishi Electric – Tallest Building on the Internet

Mitsubishi Electric – Tallest Building on the Internet

Mitsubishi Electric – Tallest Building on the Internet

Results

33M impressions

45,678 site visits

0.23% CTR (4.6x industry average of 0.05%)

59% bounce rate (vs. industry average of 80–90%)

Most successful site Mitsubishi Electric has ever built

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