If Cables Were People

ClientIntel
RoleArt Director, Concept

Cables, cords, wires, whatever you call them, are a headache. I helped bring that headache to life by personifying the problems everyone experiences with what should be the simple task of presenting from your laptop. These ads brought humor to the often humorless world of B2B.

AwardsAdAge B2B Best Award, Best Integrated Campaign

Results

1.4M+ YouTube views

Broke every Intel benchmark for social engagement

Additional Credits
Jeff ParisCreative Director
Mike HardingWriter, Concept
Ben/DaveDirector

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