World of NRG
How do you explain concepts massive in scale and complexity? By scaling them down a little. Well, a lot. We created an animated world using the look of miniature architectural models, with vehicles driving roads, people walking streets, and electricity running through buildings. The world is as customizable as NRG’s products, which allowed us to tell any aspect of their energy story.
But a meticulously crafted world is wasted if people can't experience it. This idea needed a place to actually live, where people could poke around and get real answers to their energy questions in an entertaining format. So we built worldofnrg.com, a fully interactive microsite that let visitors explore NRG's world on their own terms.
View live siteThe world didn't stop at the microsite. Once we had a universe this rich, it made sense to let it live everywhere. Display ads, social, OOH, you name it. Every touchpoint pulled from the same tilt-shift world, so whether someone caught a 6-second pre-roll or spent a few minutes clicking around the microsite, it all felt like the same story.
Results
59.17M impressions — 90% over goal
3-10X industry-benchmark click-through rates, across every channel
92X the industry average conversion rate on our top-performing ad
274% growth in qualified leads to the microsite, year over year