Imagine
Imagine your entire home in the palm of your hand, all controlled from a single app. Vivint worked with Delta to launch an ad on seat-back entertainment screens before movies, visually arresting enough to earn a captive audience mid-flight. A fully CG-built Vivint smart home blends into a live-action crane shot that pulls back from a phone screen to a 60-foot aerial view, all in one continuous move.
We called the campaign "Imagine," an insider nod to Midjourney's /imagine prompt, the idea of AI-generated fiction actually becoming reality with Vivint. From there, it grew into a full market expansion campaign. A family of creative across CTV, display, social, and OOH, all circling the same idea. Always home, always in your hand. I built everything myself, using it as a chance to push Vivint further into motion-driven creative. Lottie-animated HTML5 banners, kinetic type treatments, social ads, all built using motion to help tell the story.