Letters to Utah

ClientVivint, Utah Jazz
RoleArt Director, Concept

Why do athletes always wait to share how much they care about the city they play for until they’re on their way out? We set out to change that, and partnered with Utah Jazz All-Stars Donovan Mitchell and Rudy Gobert to launch “Letters to Utah”.

AwardsAAF Gold ADDY x2

The videos struck a deep chord and instantly went viral, racking up over a million combined organic views, and Jazz fans everywhere never felt more proud to call Utah home.

Additional Credits
Jon LeeCreative Director
Mike HardingWriter, Concept
FiftyFilmsProduction

Explore More Work